ADVERTISING ONLINE
The internet provides an international highway for marketing services and or products.
In general the online marketing industry has estimated net worth larger than its counterpart, the 'Advertising Industry'-prior to internet media.
A BILLION DOLLAR GLOBAL INDUSTRY
In commencing online marketing, businesses should consider the following;
- Identify Service or Product
- The Advertising Budget
- The Geographical Target Audience
The Advertising Industry of professional members have not needed or be required to understand the concepts nor operations of SEM or SEO. The Online Marketing world in creation added a new complexity to the Industry of Advertisng.
All businesses must be aware of and consider the following in all Online Advertising Campaigns
- Search Engines
- Traffic Exchanges
- Pay Advertising/Free Advertising
- Review/Forum/Opt List/Blogs/E-mail
- Analysis of statistics
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